10 tips to get started on twitter for business
Here are ten of our top tips to get your started on twitter for business. Own your name If you only do one thing, then this is it – join twitter and grab your name and/or your business name before they’re snapped up. Learn from others Find a couple of people you admire, and follow them and see what and how they’re tweeting. Be strategic Decide on the purpose of your tweeting; is it to build followers, be an information conduit or attract people to your blog or something else? In saying this, twitter is still quite fluid as we all discover the possibilities and potential. Manage your...
Read More7 ways your business can leverage social media
Social media isn’t a fad – Twitters (tweeps) tweeted 4 billion tweets in the first quarter of this year, Facebook has 500 million users, 80 percent of employers use Linkedin as a primary tool to find employees and YouTube enjoys 2 billion views a day. Here’s why social media is important for your business: Connect with your customers: Your customers are on Facebook and Twitter; get in front of them and converse with them in their space. You can address questions or complaints quickly and openly. Build your brand: Social media is open and transparent – and shows off the human side of...
Read MoreFive steps to taking your networking online (and into the social media age)
Networking and word of mouth marketing has changed dramatically in the last few years – are you keeping up? No longer is networking just about turning up to a networking event armed with business cards, juggling a chicken drumstick in one hand and wine glass in the other while citing your ‘elevator pitch’. Networking is happening online, 24/7 – and here are some ideas to take your networking online. Have a plan Before diving right in, develop a plan. Ask yourself what do you want to achieve from social networking? Is it more traffic to your website; more leads to convert to sales;...
Read More5 ways to manage your social media time
One of the biggest obstacles for business owners engaging in social media is the time factor. At my workshops the most commonly asked question is – How do I fit in social media? How do I find time for social media? So here are my five tips to help you fit social media into your already busy day; 1. Decide how much time you will spend on social media a day. Sounds simple – but this is the golden rule. If you don’t have a time frame you can get sucked into the wonderful world of blogs, tweets, viral videos and search stats and not surface for hours… Decide whether you will spend...
Read MoreSo how do I get started with this social media?
At a recent workshop this was the second most asked question (after how do I find time for social media?). This is such a huge topic… where to start? (eg grab your twitter name is a good start) The first step is to have a plan (who is your audience, what are my objectives/strategy, what platforms will I use, how will I measure it? Etc), and to listen to your audience (using google alerts, twitter search, social mention, read blogs etc). But attendees really wanted the nitty gritty ‘how to get started guides’ on Linkedin, Twitter and Facebook, so here are just a...
Read MoreSocial media for business – the do’s and don’ts revealed
If you’re exploring social media for your business, it’s a good idea to be aware of good practices and the not so good practices. Do create a plan While there’s something to be said for diving right into social media – make sure you’re not doing it lemming-style for the wrong reasons; ‘because everyone else is’ or ‘because there’s so much cool stuff out there’. Have a plan. Listen to what’s happening on the social web. Find out where your customers are. Then ask what do you want to achieve? Is it brand awareness, generate sales leads, engage with your customer, monitor...
Read More
