Comments for SocialMediaThink http://socialmediathink.com Thu, 12 Aug 2010 04:27:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on How to promote your social media with your email signature by Saxby http://socialmediathink.com/social-media/how-to-promote-your-social-media-with-your-email-signature/#comment-109 Saxby Thu, 12 Aug 2010 04:27:02 +0000 http://chiefette.com/?p=210#comment-109 This came in handy! Tweeted! This came in handy! Tweeted!

]]> Comment on Introducing the social media press release by Saxby http://socialmediathink.com/social-media/introducing-the-social-media-press-release/#comment-108 Saxby Thu, 12 Aug 2010 04:24:41 +0000 http://chiefette.com/?p=223#comment-108 I think one of the responses mentioned a quote from a CEO that said "when clients start asking for something, we'll start providing it". My guess is that SMRs are mostly known to public relations professionals that would prefer not to put the effort in. I would argue (along with a few others in Mark's discussion) that an SMR is more of a one-shot that provides an abundance of information and acts as a constant point of interaction (hosted on a website or blog). Rather than being a one-shot that is only picked up and used once and never touched again. I'm still looking into SMRs as an effective campaigning tool and I'm still getting my head around the options available. It's great to see that SMRs are still being discussed and haven't died yet! I think one of the responses mentioned a quote from a CEO that said “when clients start asking for something, we’ll start providing it”.

My guess is that SMRs are mostly known to public relations professionals that would prefer not to put the effort in. I would argue (along with a few others in Mark’s discussion) that an SMR is more of a one-shot that provides an abundance of information and acts as a constant point of interaction (hosted on a website or blog). Rather than being a one-shot that is only picked up and used once and never touched again.

I’m still looking into SMRs as an effective campaigning tool and I’m still getting my head around the options available. It’s great to see that SMRs are still being discussed and haven’t died yet!

]]> Comment on Introducing the social media press release by Fiona Powell http://socialmediathink.com/social-media/introducing-the-social-media-press-release/#comment-107 Fiona Powell Thu, 12 Aug 2010 02:41:39 +0000 http://chiefette.com/?p=223#comment-107 Hi Scott Thanks for this and the link to Mark Evan's post - there's some interesting debate and ideas there; one point I noticed was are clients even aware of the option of the SM release? If they don't know then they can't ask their PR company to create one and so it seems the the SMR is dying. PitchEngine sounds like an option - but their site has been down for the past couple of days.... Cheers Fiona Hi Scott
Thanks for this and the link to Mark Evan’s post – there’s some interesting debate and ideas there; one point I noticed was are clients even aware of the option of the SM release? If they don’t know then they can’t ask their PR company to create one and so it seems the the SMR is dying.
PitchEngine sounds like an option – but their site has been down for the past couple of days….
Cheers
Fiona

]]> Comment on Introducing the social media press release by Saxby http://socialmediathink.com/social-media/introducing-the-social-media-press-release/#comment-106 Saxby Thu, 12 Aug 2010 02:25:58 +0000 http://chiefette.com/?p=223#comment-106 I was researching this today and it turns out that Social Media Releases have been around for years and were initially set to make the usual press release redundant. Unfortunately, compiling a SMR takes a long time and a fair amount of effort, so most people just ended up sticking with the tried and true method of media releases. There is a great discussion of this here (I was just reading it) - http://tiny.cc/knnap I was researching this today and it turns out that Social Media Releases have been around for years and were initially set to make the usual press release redundant.

Unfortunately, compiling a SMR takes a long time and a fair amount of effort, so most people just ended up sticking with the tried and true method of media releases.

There is a great discussion of this here (I was just reading it) –

http://tiny.cc/knnap

]]> Comment on 7 reasons why your business should be leveraging social media by Carroll B. Merriman http://socialmediathink.com/quick-tips-and-resources/7-reasons-why-your-business-should-be-leveraging-social-media/#comment-40 Carroll B. Merriman Wed, 10 Mar 2010 01:39:17 +0000 http://socialmediathink.com/?p=14#comment-40 I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them. I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them.

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