What is a Facebook Page:
Facebook is a social networking website with more than 500 million users (so you cam’t ignore it!).
A Facebook Page is designed specifically for businesses and organisations; pages can be viewed without logging in to Facebook and can have an unlimited number of “Likers”. “Like Pages” can also be customized by adding new Tabs using the Static FBML application. This feature can bring additional functionality to a page such as e-mail collection, specialised content, or a landing page for sales activity. Page owners can send updates to their fans, which shows up on their home page and they also have access to traffic analytics.
How you can use Facebook pages:
Because non-Facebook users can view Facebook pages you could think of a Facebook Page as your social website, making it easy to include discussions, videos, events, photos and lots more. Facebook in a way also comes with a built-in audience.
On Facebook pages you can include your logo and brief info about your business, upcoming events, pictures, videos, discussions, you can feed in your blog and twitter feeds or add other HTML to boxes. And you can add in updates with links to your wall. You can also allow people who like your page to add comments, links and videos too making the site social.
Learn how to set up your own Facebook Business Page by taking the 30-day Social Media Challenge »
