Social media isn’t a fad – Twitter boasts six million unique monthly visitors, Facebook has 300 million users, 80 percent of employers use Linkedin as a primary tool to find employees, in January alone internet viewers viewed 14.8 billion YouTube videos. In fact, Social Media has overtaken p*rn as the number one activity on the Web.
Here’s why social media is important for your business:
Connect with your customers: Your customers are on Facebook and Twitter; get in front of them and converse with them in their space. You can address questions or complaints quickly and openly.
Build your brand: Social media is open and transparent – and shows off the human side of your business. Your customers – and even future employees – get to see what you’re all about.
Keep your finger on the pulse: Social media tools allow you to monitor conversations about your brand, your products, your industry and your competition; and react accordingly.
Part of your SEO strategy: Influence how and where your business is discovered via search as social content can boost links to website content, improving search traffic.
Take on the Goliaths: In social media size doesn’t matter so much; engaging with your community does. Social media tools are not only accessible to any business at low cost, they’re also new – so we’re all learning, even the biggest businesses.
Increase media coverage: A presence in social media will help get you noticed (hopefully for the right reasons) organically, rather than ‘pushing’ your PR.
A source of great leads: Building a community around your brand through the social web increases lead generation, impacting on sales.
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I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them.