How to promote your social media with your email signature

How to promote your social media with your email signature is a post by Fiona Powell from the blog Chiefette

If you’ve built your blog, your twitter account, your Linkedin account, your Ning community, your Facebook fan page…. then now you need to be telling people about them.

But not in a spammy way.

Adding your addresses to your email signature is a perfect way to spread the word – with your kind of audience – without being in their face about it.

If I receive an email from a colleague or client, it’s good to discover they’re on Twitter (or Linkedin etc) by reading their signature – and it’s easy just to click on the link and follow, fan, connect, or subscribe to them.

To add your addresses to your email signature in Outlook, go to Tools / Options / Mail Format / Signatures.

Click on ‘new’ – call it a name eg business, and then in the formatting box type in your signature. You can change your font size and colour. And you can highlight your addresses and add a link to them (click on the insert hyperlink button and add in the URL). These links won’t work in plain text emails but they will in HTML emails.

You can add in your logo, your social media addresses with links, format the colour of your signature text – or whatever you’d like to include in your signature.

You can even add in Twitter or Linkedin buttons. Download the icons from sites like this and import using the ‘Picture button’, then select your button icon and click on ‘Insert Hyperlink’ button and add in your relevant social networking address.

You can create different signatures for the same email account. For example, you might have a personal signature and your business signature. When it comes to sending your email, simply click on signatures from the tool bar and select which signature you’d like to use for that particular email.

You can also select which signature is your default signature and if it appears on new or replied messages, back in the Signatures screen.

Now your emails are helping you spread the word about your social media activity.